Dear Mark & Mary:

I am writing this letter in appreciation for your hard work and expert advice you have given my company, Texaco Xpress Lube. A little over a year ago, you took over our modest marketing budget, refined our media mix and focused our spending in a way that has produced tremendous returns. Prior to using your company, we spent much more on advertising and our results were less than impressive. You saved our company thousands of dollars by eliminating ineffective advertising and by refining your media mix to the point where we are minimizing our budget and maximizing our returns.

Your approach to selecting the proper media and the proper amount is ingenious and extremely effective. In these hard economic times, all companies need to be very cautious on all spending including advertising. You truly can save money on your marketing budget and get better results by refining your media mix to meet your sales goals and Aim knows how!

Again, I can’t thank you enough for your expert advice. You truly are a part of the continued success and growth of our company. The bottom line is this: we are spending less money and getting more results due to your expertise. We are growing and prospering because we found some great friends like you who gave us loyal support along the way.

Sincerely,
Steve Bogush
Texaco Xpress Lube